What Is Game Localization?
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Localization (L10n) is the process of adapting content from its source region to a new target region, or locale, not only in language but in cultural context as well. Localization is used in a variety of industries across the world, including the quickly growing and evolving industry of game localization.
With a degree in translation from ѿappUniversity, you can kickstart your career in game localization.
The Importance of Video Game Localization
Gaming is quickly becoming one of the world’s most popular recreational pastimes. According to the , in 2020 the global gaming market reached a value of $167.9 billion. Technology and connectivity have allowed gaming to become a global experience, and at the heart of this global growth is game localization.
Trends in the gaming world are greatly shaping the importance of video game localization in today’s market. Game localization is now being integrated in the early stages of game development, rather than just as an afterthought. Plus, localization is now also a continuous process in gaming, all to extend the life of a game from updates to downloadable content.
From Translation to Video Game Localization
A successful career in game localization isn’t just about understanding translation theory. Game localization requires you to consider much more than just language translation itself. Understanding the culture of the target region is essential in properly localizing a game. That’s why it’s called game “localization” and not simply game “translation.”
Familiarity with the culture of the target region ensures that the localized version of a game accurately reflects the dialect, behaviors, values, and norms of that region. What is accepted and relevant in the source region may not be in the new target region.
If game localization isn’t executed properly, character interaction, context, graphics, and regulations may not be accurate, and, in turn, the success of the game in the new region will suffer. There will be times when aspects such as jokes, sarcasm, and pop culture references won’t have an exact translation. This is when it is essential to be fluent in the language and as well as the culture to create equivalent content.
Game Localization at ѿappUniversity
Since 1988, the Institute of Applied Linguistics has established itself as one of America’s leading university-based programs for translation. ѿappUniversity's Department of Modern and Classical Language Studies is proud to be the only institute in the U.S. that offers a comprehensive B.S. to Ph.D. translation program.
Bachelor of Science Degrees in Translation
Kent State’s Bachelor of Science in Translation is a pre-professional program that provides a solid foundation in translation theory and immerses you in the practice of translation. The Bachelor of Science degree offers concentrations in Arabic, French, German, Russian, Japanese, and Spanish.
In addition to the major and language concentration, ѿapprequires a minor, certificate, or second major to properly prepare you for the industry by ensuring your knowledge extends far beyond translation alone. Our list of recommended minors for those pursuing a degree in translation suggests the best options based on your goals.
Dive into Game Localization with a Master’s in Translation at Kent State
Our Master of Arts in Translation program will prepare you for a successful career in one of the country’s fastest-growing industries with a curriculum taught by experts in the field. Within this program, you will continue your studies toward mastering your chosen language concentration. However, this is also when you can narrow your focus from a broad scale of translation to game localization.
We are now proud to offer the flexibility of earning your M.A. in Translation entirely online. This allows students and professionals to earn their degree from anywhere in the world!
Other Paths in Translation
Game localization isn’t the only career opportunity in the field of language translation. A graduate degree in translation from ѿappprepares you for a career as the following:
- Professional translators
- Terminologists
- Post-editors
- Project managers
- Language consultants
- Quality management
To expand your skillset and prepare for success wherever your degree in translation may lead you, the ѿappgraduate program offers numerous industry-relevant courses including specialized translation practice, in fields such as medicine, law, technology, and more.
Kickstart Your Career in Game Localization Today!
Ready to get started in the field of translation and game localization? ! If you’re interested in learning more about video game localization and the programs offered at ѿappUniversity, contact us today!